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WHAT IS vs. WHAT SHOULD BE

WHAT IS — Existing co-op management’s goal is to increase dairy product sales and market share. Co-op management increases sales by selling dairy products at a price less than domestic and gloabl market competition. Management accomplishes a “less” product price by encouraging excess milk production greater than profitable demand, enabling management to pay dairy farmers LESS for the milk that goes into their dairy products.

WHAT SHOULD BE — Existing co-op management’s goal should NOT be self-benefit through product sales at the expense of a profitable dairy farmer milk price, but rather, to encourage a milk supply balanced with profitable marketplace demand and paying a profitable milke price to co-op dairy farmer member owners by implementing NDPO’s co-op management policies FOR THE BENEFIT OF DAIRY FARMER CO-OP MEMBERS.

Bob Krucker
NDPO

NCFC White Paper (PDF)